Privacy
The short version
myPotential stores your session data on your device. Anonymous usage analytics help us understand how the app is used and improve it — but no heart-rate values, names, email addresses, or other direct identifiers are collected. The website has a self-hosted waitlist form (email only) and uses TelemetryDeck to count anonymous page views. There are no advertising trackers or data brokering.
What the app collects
Anonymous usage analytics
We use TelemetryDeck, a privacy-first analytics service, to understand how people use myPotential. This helps us improve the app and fix problems. TelemetryDeck does not use cookies, does not track you across apps or sites, and does not collect your name, email, IP address, or any direct identifier.
The analytics we collect are anonymous and cover app navigation (such as onboarding, dashboard, and preferences screens) and workout progression (whether workouts are started, completed, paused, or abandoned, and how far through a phase someone gets).
We collect these basic anonymous counts so we can see whether core parts of the app are working as intended. For example, they can show us if people regularly stop at the same setup step or leave a workout at the same point, helping us identify confusing screens, technical problems, and areas to improve. These counts cannot be used to identify you or reconstruct your health data.
What we never collect
- No heart-rate values leave your device.
- No session notes or mood values leave your device.
- No names, email addresses, Apple ID, or device identifiers are collected by TelemetryDeck.
- No HealthKit data is transmitted — it stays under Apple's HealthKit privacy framework.
Local storage
- HealthKit data. With your permission, myPotential reads heart rate during workouts and writes completed workouts back to HealthKit, the same way Apple's own Fitness app does. This data stays on your device under Apple's HealthKit privacy framework. myPotential never transmits it anywhere.
- Session history. Completed sessions, mood entries, and your profile (age, sex, beta-blocker status) are stored locally on your device, encrypted by iOS. None of it leaves your phone.
What the website collects
If you submit your email address through the waitlist form, it's stored on myPotential's own server so we can reply to you about the beta. Your email won't be used for anything other than replying to you about myPotential. No newsletter, no marketing, no profiling, no selling.
The site is hosted by a third party that may keep server logs (IP addresses, request times) for security and operational reasons. myPotential's application itself does not log personal information (IP addresses, user agents) for visitors to public pages. A privacy-first analytics service (TelemetryDeck) counts anonymous page views on this website. It does not use cookies, does not collect personal data, and does not track you across sites. There are no advertising tags or behavioural trackers running on this site.
What this isn't
- No advertising or behavioural tracking, anywhere.
- No selling, renting, or sharing of personal data.
- TelemetryDeck is the only third-party analytics service used by the app and website. It provides anonymous usage and page-view counts only; it uses no cookies and collects no direct identifiers.
- Synthesized speech. Workout audio cues use pre-recorded synthesized speech generated during the app build process. No speech is generated on your device and no voice data is collected.
- Exercise illustrations. The in-app exercise character artwork was created with AI-assisted image generation during development. The images are bundled with the app and no image generation happens on your device.
Your rights
Because the app stores everything locally, you control your data directly: deleting the app deletes all of it. There's nothing held remotely to access or correct.
For an email submitted through the waitlist form, you can ask for it to be deleted at any time — just write to the contact address below.
Children
myPotential is rated 15+ and should only be used under parental supervision. myPotential is a workout companion and does not provide medical advice.
While the app protects the privacy of all users equally — no personal identifiers are collected — minors must have a parent or guardian involved in setup and ongoing use.
Changes
If this page changes, we'll update the date at the top. For material changes — anything that affects what's collected or how it's used — we'll make sure that's prominent.
Contact
Questions, requests, or anything else: hello@my-potential.app.